Communications - Mobile Handheld Devices
The Taiwanese Feature Phone Industry, 4Q 2009
December 25, 2009 / JOYCE Chen
39 Page, Statistics Report
US$2,115 (Single User License)

Abstract

This report presents forecast and recent quarter review of Taiwanese feature phone shipment volume, shipment value, ASP, volume and share by maker and by price point, and manufacturer volume ranking. The report also includes product mix analyses, including phone type, system technology, display color count mix, embedded camera and camera array format, and handset shape. Assembly levels, production locations, shipment destinations, business types, and customer portfolios are also examined. The content of this report is based on primary data obtained through interviews with feature phone makers. The report finds that Taiwanese feature phone manufacturers faced the end-of-life of some products manufactured for major branded customers, while there were merely a couple of new models which began shipments in the third quarter of 2009. As a result, both shipment volume and value saw substantial declines in this quarter. With branded customers adjusting their product lines and changing manufacturing partners, it is expected that Taiwanese feature phone manufacturers will see further declines ahead.
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